On Page SEO Techniques And Tips To Rank In 2018
Knowing the word SEO is not everything. How to optimize your blog and posts matters.
Google is a most trustable and a big source of traffic. Google sets some rules for bloggers and webmasters that how to make blogs and website friendly with Google search.
Bing and Yahoo also have the few rules for optimizing your blog for SEO. You no need to be worried those are similar to Google, in fact, they follow Google.
Google keeps changing its algorithms to provide best and relevant search results to its users. You can’t rely on the last year SEO strategy.
There are two types of SEO optimizations; one is On Page SEO and second is Off Page SEO. Both are the important part of SEO strategy.
In this post, we will talk about on page SEO techniques. I will tell you that how you can optimize your blog post for Google search in 2018.
On Page SEO Optimization
On page SEO optimization is the way to make your web pages search engines friendly. Such as coding, images, blog contents, proper headings etc, all are considered elements of on page SEO optimation.
Off Page SEO Optimization
Off page SEO optimization is a process that how you work on your blog offline like acquiring backlinks, social share etc.
Following are 21 On Page SEO Techniques which will determine your SEO strategy.
#1. Blog Post URL
Make a short and keyword rich URL for your post. It gives a strong signal to Google that what you have in this post.
- Don’t forget to use a keyword in URL
- Never use already used keyword
#2. Blog Post Title
Write a unique and keyword rich title of your post. It is a very powerful signal for Google. Google sees this and indexes your post accordingly.
- Never forget to use a keyword in Title of your post or page
- Never duplicate your post title.
- Never use underscores in a title like My_New_Blog_Post.
#3. Blog Post Meta Description
The meta description should be unique. Write a unique Meta description, if you don’t have, leave it blank, Google automatically will use a piece of your content as a Meta description.
Always use your keyword in Meta description of your post. It has a great significance of having a keyword in Meta description.
- Don’t try to stuff keywords in Meta description
- Don’t use a duplicate Meta description
- It could have a negative impact on your ranking
#4. H1 & H2 Tags In Blog Post
H1 & H2 tags are very important headings for your blog post. It shows the structure of your article. Both heading tags give a strong signal to Google. It helps Google to understand your post.
- Use your focus keyword in both tags, if possible
- Avoid using many H1 & H2 tags. However, it will not impact your ranking. There is no sense of using multiple H1 & H2. You have others too.
#5. Other Heading Tags
Apart from H1 & H2, you have other heading tags too. Heading tags ranges from H1 to H6. Use other heading tags too throughout the post.
- Try to use your keyword in any of the headings (H3 to H6) if possible. Don’t force keyword.
#6. Blog Post Content
You know the URL structure, you know that how to make title and Meta description, you know that how to use headings throughout the post.
Now you need to know that how to deal with your post content and how to use keywords in the post.
Uniqueness and length of content
Google never likes blogs/sites which are duplicating contents. You would be penalized if you copy and paste others contents. Google always tries to serve better results to its users.
- Generate unique content
- Cover the topic in details
Always write quality content in details. There is no specific rule that how long a blog post length should be. But Google like a thorough post which covers every aspect of that particular topic.
Please don’t make it boring and irrelevant. It’s ok if you have less content but you covered everything.
Fresh & Updated Content
You wrote an awesome post and your job is done?
You need to keep updating your blog post timely. If you have new and updated information on any topic you must go ahead and update your blog post too with fresh and updated information. Google loves fresh & updated content.
Latent Semantic Indexing keywords help search engines work out. Including LSI keywords in your title, description and main content helps Google index & understand the topic of your page better.
- Try to use a keyword in the first paragraph of your post, if possible.
- Don’t try to use your focus keyword multiple times in the post.
- Use your main keyword only 4 – 5 times if your post length is around 1000 words.
#7. Your Site Speed
Google gives importance to those sites which load fast. As per a research people don’t like a website which takes more 3 seconds to load.
- Buy a good hosting provider
- Try to buy hosting in your targeted country.
- Try website caching services to make your website much faster
- Use CDN (Content Delivery Network)
- Don’t use a bulky theme or codes
#8. Schema / Rich Snippet Markup
Schema markup enables many embedded features in Google search. It is a short summary of your post or page in the search results of Google, Yahoo, Bing etc.
Use multimedia whenever it is required. Use videos, podcast if you can. It makes your content more useful for readers.
#10. Image In A post
Using images in a post make your blog post more relevant to its topic. Make infographic on your topic. Use other images.
- Optimize the loading speed of images
- Use relevant keywords in images
#11. Spelling & Grammar
Check your spelling & grammar whether it is correct or not. I can understand anyone can do mistakes while writing a post. You can take help of third party services like Grammarly.
#12. Outbound Links
It is good to have some outbound links within your post. If it is relevant, use external links too in your post. It is up to you whether you want to set them dofollow or nofollow.
#13. Internal Links
Similar to outbound links, internal links also very important for SEO point of view. Google gives importance to those blogs/sites which are perfectly linked internally.
- Use relevant internal linking of posts
- Don’t excessively link posts internally (too many internal links in a post)
#14. Broken Links
You added relevant external and internal links but with the time some links are dead. Now they are useless for you but for search engines, any dead link is a negative signal. It can impact your ranking.
- Timely run audit of your blog
- If any link is dead, replace or remove it
#15. Too Many Affiliate Links
You have an awesome blog and it is performing well. Now you want to monetize it. You got signed up with an affiliate network or individual product. You have enough affiliate links but keep in mind that don’t use excessive affiliate links in your post. It can impact your ranking.
There is no harm in using affiliate links but using excessively can be harmful.
- Always make nofollow all affiliate links
#16. HTML Errors
Remove HTML errors from your site. Although it will not impact your ranking directly but can be problematic for your web design and can have issues in the navigation of a site. Search engines crawlers also can have difficulties in crawling your blog/site.
#17. XML Sitemap
The XML sitemap is a file of URLs which you have on your blog or site. It contents all blog posts and pages URLs which provides search engines a map to navigate a blog or site.
- Always use a sitemap
- Try to add your sitemap in Robots.txt file
A few times back Google announced to give importance to HTTPS pages. Google forced everyone to install SSL certificate on their blogs or sites. Google wants to make web secure.
- Install SSL certificate on your blog
- If you don’t have SSL certificate Google Chrome can show warning while opening your blog or site
Use breadcrumb on your blog. It will help to navigate your blog.
#20. Mobile Optimization & AMP Pages
Make sure that your site is responsive, your site is optimized for mobile. You know that now a days more than 60% traffic comes from mobile devices.
Google started an AMP project especially to accelerate web in the low-speed internet. AMP gives you an opportunity to attract more traffic.
#21. 301 Redirects
Make sure you redirected dead links on your blog to remove 404 errors. Dead or changed URL can impact your ranking.
If you follow above explained on page SEO techniques and tips you will definitely rank well in Google. You can take a help of an SEO plugin to optimize your blog posts in a better way.